‘Green’ is mainstream

Heart of Green AwardsLast week, in a star-studded celebration of Earth Day, the 2009 Heart of Green Awards honored people, organizations, and companies that work to make green products mainstream. (Our own Ann Francke was even there to witness it firsthand!)

The event recognized nominees in six main awards categories—Food, Politics, Media, Parenting, Consumer, and Celebrity—as well as a Lifetime Achievement Award Winner and a Local Hero. Honorees included Alicia Silverstone, whose work as an advocate for veganism earned her the Eco-Original award; model and author Summer Rayne Oaks; Deidre Imus, author of the Green This! series; Hollywood Green host Maria Menounos, and Frances Beinecke, president of the Natural Resources Defense Council. Find out more about the nominees here.

It’s wonderful to see our green-minded peers (and supporters) get the recognition they so deserve, especially since eco-friendliness is a cause that Beautorium strongly supports. Not only are our products natural or organic, proven to be effective, cruelty-free and not tested on animals—they’re also backed by compelling, personable brands that practice fair trade, and they’re beautifully (and minimally) packaged.

Well done to Alicia Silverstone, Summer Rayne Oakes, and all of the award winners who work hard to preserve the message of Earth Day on the other 364 days of the year.

-Aleigh Acerni



  1. ViK
    Posted April 30, 2009 at 3:04 pm | Permalink

    Another reason to like Alicia Sliverstone.

  2. Posted May 3, 2009 at 10:58 am | Permalink

    Wow, what a great award! I will have to check out all of the winners.

  3. Posted May 6, 2009 at 3:58 pm | Permalink

    Hi, interesting post. I have been thinking about this topic,so thanks for blogging. I will certainly be coming back to your blog. Keep up the good work

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