Category Archives: Market Info

How green is green?

Greenwash: The act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service. Green is truly the new black. There are trendy, eco-friendly ways to update our homes, our travel, our meals, our clothing—and our beauty products. But how do consumers know how “green” a product […]

Holiday Food & Skin: Six Natural Table Traditions That Work Skin Miracles Too

One  of the  big beauty trends  set to continue in 2009 is the cross-over of ingredients from food to skincare, says Mintel, a big research agency that’s up on such things.  Funny that should be considered a trend, as it was also very prevalent in ancient times. People tended to use the same ingredients  on their tables and […]

Go Forth and Green, Frugalista!

William Safire I ‘ain’t, although I have long admired his On Language column in the Sunday Times Magazine. There’s something almost blog-like about Safire’s style, which makes him prescient,  if not iconic, as he pre-dates the rise of blogging as our new national obsession. Safire stays current – as all good linguists must- and has a wonderful nose for the “smell of […]

Green Lipstick in a Red Economy

They say that Lipstick is a key economic indicator, and that every time the the unemployment rate rises 1%, lipstick sales increase by $25m. Don’t just take my word for it- here’s the source:  If the unemployment rate rises, one would expect demand for all goods and services to decrease, but in fact, the opposite is […]

Do An “Obama”: The Power Of Inclusiveness in the Certification Campaign

An Inclusive Victory Like many Americans I am thrilled with the historic outcome of this election. Obama has become a national President, capable of unifying Americans across the geographic, gender, generational and racial divides. This is a victory for new America. A testimony to Americans’ capacity for growth and change. As a former expat who […]

Best Green Brands: Top Picks from Natural Expo East

Last weekend I went to Boston to catch the last couple of days of Natural Expo East, the East coast leg of the world’s largest organic trade fair. (Natural Expo West, in LA, is the West coast version and BioFach, Germany, is the International one.) What strikes you is how mainstream green is becoming when you meander among the […]