Category Archives: Organic Beauty Market

How green is green?

Greenwash: The act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service. Green is truly the new black. There are trendy, eco-friendly ways to update our homes, our travel, our meals, our clothing—and our beauty products. But how do consumers know how “green” a product […]

Holiday Food & Skin: Six Natural Table Traditions That Work Skin Miracles Too

One  of the  big beauty trends  set to continue in 2009 is the cross-over of ingredients from food to skincare, says Mintel, a big research agency that’s up on such things.  Funny that should be considered a trend, as it was also very prevalent in ancient times. People tended to use the same ingredients  on their tables and […]

Go Forth and Green, Frugalista!

William Safire I ‘ain’t, although I have long admired his On Language column in the Sunday Times Magazine. There’s something almost blog-like about Safire’s style, which makes him prescient,  if not iconic, as he pre-dates the rise of blogging as our new national obsession. Safire stays current – as all good linguists must- and has a wonderful nose for the “smell of […]

Balm: Organic Beauty’s Comfort Food or Guilty Pleasure?

 Last week I had dinner in New York with an old friend who is a Global MD for a well-known ad agency. When I asked her how she was doing, she gave a relieved grin and said she was fine: her clients sold mostly  comfort food, and that was continuing to do well in these troubled times. People are seeking solace in […]

Green Lipstick in a Red Economy

They say that Lipstick is a key economic indicator, and that every time the the unemployment rate rises 1%, lipstick sales increase by $25m. Don’t just take my word for it- here’s the source:  If the unemployment rate rises, one would expect demand for all goods and services to decrease, but in fact, the opposite is […]

Do An “Obama”: The Power Of Inclusiveness in the Certification Campaign

An Inclusive Victory Like many Americans I am thrilled with the historic outcome of this election. Obama has become a national President, capable of unifying Americans across the geographic, gender, generational and racial divides. This is a victory for new America. A testimony to Americans’ capacity for growth and change. As a former expat who […]

Vote for Safe Cosmetics !

 With the election in full swing wherever we look, we couldn’t resist jumping on the bandwagon with this week’s theme. Although the theme is tongue in cheek, the underlying message isn’t! Choosing safe cosmetics is important- as the green scene gains in popularity, greenwashing becomes more commonplace.  With that in mind, we recently shot a documentary segment on safe […]

Best Green Brands: Top Picks from Natural Expo East

Last weekend I went to Boston to catch the last couple of days of Natural Expo East, the East coast leg of the world’s largest organic trade fair. (Natural Expo West, in LA, is the West coast version and BioFach, Germany, is the International one.) What strikes you is how mainstream green is becoming when you meander among the […]

Mineral Make-Up: All that Glitters is not Gold…..

 MINERAL MAKE-UP RISE: MASS MARKET MANIA   Today I spoke with John from Supermarket News (he interviewed me as a “background expert’) about the rise and rise of mineral make-up.  Unlike the Dow, the only way here, it seems, is up!  According to Datamonitor, say my notes from John, there have been 642 new facial and eye […]

Green is Where the Growth Is

Green beauty is growing at about 12%– almost 5x faster than conventional beauty care– which explains why companies big and small are getting into it! Over 500 new green beauty brands have launched in the last 2 years.With great growth comes great responsibility- and unfortunately, all green products are not created equal! There is no […]